So you're an enthusiastic early adopter. You've got your brand new 3D HDTV all set up in the living room, and have hooked up the new 3D Blu-ray player. But what are you going to watch?
It seems that unless you love kids' films, and enjoy watching the same thing over and over again, not much.
As far as 3D movies go, the first cab off the rank is the DreamWorks animated comedy Monsters vs Aliens, which comes bundled with the Samsung 3D Blu-ray player that's on sale from this week.
Sony has announced that its animated comedy Cloudy With a Chance of Meatballs will get a UK 3D Blu-ray release on 14 June. Sony is also re-releasing the motion-capture 2006 film Monster House and the computer-animated adventure Open Season (which was made in 2D) in the 3D Blu-ray format this year And Disney's motion-captured 3D film A Christmas Carol is slated to get the 3D Blu-ray treatment in the fourth quarter of 2010.
Meanwhile, 20th Century Fox will be bundling Ice Age 3D with the Panasonic Blu-ray player that is in store now – but it will not be available to buy separately until March 2011. Universal's Coraline also comes bundled with the Panasonic player, but that will be available separately from September.
What's surprising is the fact that 20th Century Fox – the studio behind James Cameron's Avatar, which has completely changed the 3D landscape for film – is holding back a 3D Blu-ray release of the film until 2011.
Also surprising is Disney's decision not to release Tim Burton's recent big-screen hit Alice in Wonderland for the new format. Alice is getting a 2D DVD and Blu-ray release on 4 June, with no plans at this stage for a 3D release.
The film companies are all keeping mum about their plans for future 3D Blu-ray releases.
Simon Heller, the Blu-ray partners campaign director for the British Video Association, says the industry is taking a wait-and-see approach to the arrival of 3D television in the home.
He believes it will take a while to penetrate, and it's difficult to guess how consumers will react.
"From the research I've seen, the consumer does enjoy the 3D experience and will enjoy replicating that experience at home. But like all new technology, it will take time to become massmarket, and we're right at the beginning of 3D in the home."
But it's reasonably safe to assume that with the sudden rush by the Hollywood studios to get 3D films on to the big screen, we'll also see those films getting a 3D release on Blu-ray.
So in the next 18 months or so, we should be seeing, among others: How to Train Your Dragon; Toy Story 3; Space Chimps 2; Shrek Forever After; Cats & Dogs: The Revenge Of Kitty Galore; Step Up; Piranha; Resident Evil: Afterlife; The Hole; Legend Of The Guardians; Saw VII; Jackass; Tron: Legacy; Yogi Bear; The Cabin in the Woods; Tangled; Drive Angry; Gnomeo & Juliet; Harry Potter and the Deathly Hallows: Part II; Cars 2; The Smurfs; and Alvin And The Chipmunks 3 sitting on the shelves at HMV and Best Buy.
And yes, probably even a 3D version of Avatar.
