Max Factor and his beauty-measuring mask, 1934 – a picture from the past Max Factor, who died on this day in 1938, made his name perfecting natural-looking cosmetics for the Hollywood film industry Tweet Read More… Max Factor takes precise measurements of the actress Marjorie Reynolds's head and face with a contraption that looks like an instrument of tortureIllustration: Photograph: Keystone-France/Getty Images Illustration: Keystone-France/Getty
