Charles Gant 

Fantastic Beasts sprinkles magic dust over the UK box office

The latest offering from JK Rowling’s wizarding empire trounces big-screen superheroes to deliver the biggest opening of the year so far
  
  

Creature feature … Fantastic Beasts and Where to Find Them.
Creature feature … Fantastic Beasts and Where to Find Them. Photograph: Allstar/Warner Bros

The winner: Fantastic Beasts and Where to Find Them

Looking at the release calendar at the start of the year, it was hard to spot any likely £50m box office hits for the first 10 months. But cinema bookers always had their hopes up for two films arriving near year’s end: Rogue One (landing 16 December) and Fantastic Beasts and Where to Find Them, the latest collaboration between JK Rowling and Harry Potter producer David Heyman.

Commercially, the challenge might have been that the source material – essentially a picture book published in 2001 for Comic Relief – does not have the same brand value as Harry Potter. And after eight Potter films, audiences beyond the core fanbase might have decided that they’d already had ample enjoyment of Rowling’s wizarding cinematic universe. On the other hand, it’s been five years since the final Potter film, stoking pent-up demand and bringing to the party a whole new generation of children. A debut screenplay from Rowling herself was another bonus, while director David Yates’s hand on the tiller provided reassuring continuity – he directed the last four Potter movies.

Fantastic Beasts cast: ‘A bunch of squirrels together ... that’s pretty fantastic’ – video interview

The outcome – a UK opening of £15.33m from 668 cinemas – will provide plenty of delight to distributor Warners. This is the biggest debut of any film this year, ahead of 2016’s two big superhero smackdowns, Captain America: Civil War (debut £14.47m) and Batman v Superman: Dawn of Justice (£14.62m). The film benefited from saturation of the multiplexes, with Warners reporting that the film occupied about 1,900 screens within those 666 venues. Rainy skies created the perfect weather for cinema outings.

Compared to the Potter films, the Fantastic Beasts debut number is down on most, although previews complicate comparisons. In fact, if you strip out the preview figures from the Potter opening numbers, Fantastic Beasts opened bigger than the first six Potter films, and is beaten only by the debuts of The Deathly Hallows: Part 1 (£18.32m, no previews) and Part 2 (£23.77m, no previews). These comparisons are not adjusted for ticket price inflation.

Rogue One: A Star Wars Story – video trailer

While Fantastic Beasts faces competition for the family audience from 2 December with the arrival of Disney animation Moana, there is nothing much until Rogue One, giving Rowling’s film a clear four-week run at audiences and then into the festive holiday period. With an 8.0/10 user rating currently at IMDb, there’s every reason to think that the film will achieve a healthy multiple of the opening number, and quickly become the first 2106 release to crack £50m.

The event: Christmas with André

The latest concert event from Dutch conductor and violinist André Rieu, Christmas With André 2016, has grossed £1.19m from 484 cinemas. Distributor CinemaLive is billing this as “the highest grossing single day music concert event of all time at the UK and Irish box office”, which would be surprising news to those who recall that André Rieu’s 2016 Maastricht Concert posted a weekend gross of £1.41m in July. The answer to this seeming conundrum is supplied by the fact that admissions were much more spread out across Saturday and Sunday on that occasion, whereas Sunday encores for the Saturday event were modest this time around. Christmas With André 2016 grossed £1.17m on Saturday, reports CinemaLive.

I, Daniel Blake Day scores £111,000

With Fantastic Beasts grabbing screens from every existing film in the market, especially the more mature titles, I, Daniel Blake had its site count tumble to 123 from 225 the previous weekend, and box office fell by 60%. Ken Loach’s film nevertheless saw a tidy jump in its cumulative takings over the past seven days: it’s now at £2.84m. I, Daniel Blake Day saw the film expand on 17 November only into 442 cinemas, with Labour MPs seeing the film that day and then campaigning via social media against the government’s announced cut to employment support allowance.

Ken Loach on I, Daniel Blake: ‘The climate of fear is unacceptable’

The film grossed £111,000 that day, which distributor eOne calculates represents about £75,000 additional business generated by the event, or an additional 10,000 people seeing the film. To give back, eOne is allowing more than 100 community cinemas to play the film on DVD from 1 January on heavily reduced terms – an initiative that has the enthusiastic support of Loach. The DVD and digital release will come after 13 February, which is when the 16.5-week theatrical window demanded by UK multiplex cinemas is completed.

The Japanese smash: Your Name

Japanese anime Your Name has begun relatively quietly with weekend takings of £22,000 (including £5,000 in previews) from 17 cinemas. This platform release, however, is just the warm-up for an expansion on 24 November for one day only into more than 100 sites, with many of the screenings already sold out. A conventional release follows at 15 cinemas from Friday. Your Name has grossed more than ¥ 17.97bn (£136.72m) in Japan.

The future

Thanks to the arrival of Fantastic Beasts and Where to Find Them, takings are 86% up on the previous frame and a much more modest 14% up on the equivalent weekend from 2015, when The Hunger Games: Mockingjay – Part 2 arrived at the top spot with takings of £11.26m. As you’d expect, the week following Fantastic Beasts is pretty quiet. However, several sizable releases are arriving this week, notably Robert Zemeckis’ second world war spy drama Allied, starring Brad Pitt and Marion Cotillard. Bad Santa 2 (dubbed “Worse Santa” by Variety) is also chucking its red furry hat into the ring, where it will face festive competition from Almost Christmas, with an ensemble cast led by Omar Epps and Kimberly Elise.

Brad Pitt and Marion Cotillard as second world war spies in trailer for Allied

Amma Asante’s A United Kingdom, starring David Oyelowo and Rosamund Pike, also arrives in cinemas, following its opening night gala slot at the London film festival. Critics are lining up behind Jim Jarmusch’s Paterson, starring Adam Driver as a poetry-writing New Jersey bus driver. Mum’s List, starring Rafe Spall and Emilia Fox, is adapted from the bestselling memoir by St John Greene. South Korean genre title The Wailing won acclaim when it played out of competition at Cannes in May.

Top 10 films, 18-20 November

1. Fantastic Beasts and Where to Find Them, £15,333,146 from 666 sites (new)

2. Arrival, £1,496,205 from 571 sites. Total: £5,782,996

3. Trolls, £1,241,564 from 544 sites. Total: £20,807,832

4. André Rieu: Christmas with André, £1,192,403 from 484 sites (new)

5. Doctor Strange, £941,628 from 490 sites. Total: £21,456,562

6. The Accountant, £470,079 from 395 sites. Total: £4,659,706

7. A Street Cat Named Bob, £370,335 from 436 sites. Total: £3,521,306

8. Nocturnal Animals, £248,330 from 261 sites. Total: £2,452,885

9. The Girl on the Train, £186,805 from 229 sites. Total: £23,372,415

10. Storks, £175,637 from 358 sites. Total: £6,451,670

Other openers

Force 2, £44,235 from 22 sites

Gimme Danger, £33,548 from 14 sites

Indignation, £22,364 from 30 sites

Your Name, £21,910 from 17 sites

LittleScreen November, £14,447 from 104 sites

Tum Bin 2, £13,943 from 14 sites

In the Heat of the Night, £9,029 from five sites

United States of Love, £4,223 from six sites

The Music of Strangers, £1,393 from eight sites

Dog Eat Dog, £1,152 from three sites

Kadavul Irukaan Kumaru, £961 from three sites

Benim Adim Feridun, £671 from one site

I, Olga, £266 from one site

Thanks to comScore. All figures relate to takings in UK and Ireland cinemas.

 

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